Makaveli Branded, which launched in November of 2003, is the one and only official clothing line of Tupac Shakur with proceeds from the sale of each garment being donated to the Tupac Amaru Shakur Foundation and Center of the Arts, which opened its Stone Mountain, GA doors to the public in June 2005. The brands tribute advertising campaign consists of Ludacris, Twista, DJ Quik, Chamillionaire, Scarface, and Omar Epps. The purpose of the brand is to continue the legacy of Tupac Amaru Shakur through fashion.